Maternal and Child Health
Child Survival (Healthy Babies)
With funding from the United States Agency for International Development’s Child Survival program, INMED and INMED Andes launched the Healthy Babies initiative in the remote Ucayali region of Peru’s Amazon jungle in 2006.
The goal of the Healthy Babies program is to improve the health status of mothers and newborns and reduce the incidence of maternal and neonatal mortality in the project area. The infant mortality rate in Ucayali is 47/1,000—almost one-third higher than the national rate, which is fourth-highest among nations in the Western Hemisphere.
The Healthy Babies program addresses many factors that contribute to Ucayali’s poor maternal and child health outcomes, including:
- Educating health care providers in best practices
- Training traditional birth attendants in home-based lifesaving skills
- Assessing the quality and addressing the needs of health care facilities
- Increasing the care-seeking knowledge and behaviors of pregnant and postpartum women
- Conducting deworming and handwashing campaigns to reduce the transmission of infectious disease
- Engaging communities in sustaining the positive changes created through the program.
INMED is partnering with PRISMA, a Peruvian NGO, to strengthen Ministry of Health, municipal and community health services. Grey Communications and DHL are also supporting the mass communication of maternal-child health messages in the project area.
Barriers to Maternal Health in Peru
Published by: Amnesty International
INMED Launches Radio Campaign for Healthy Babies With pro bono assistance from Grey Communications and in partnership with USAID and the regional government of Ucayali, INMED Partnerships for Children and INMED Andes have developed a series of radio messages to promote safe, healthy pregnancies and infant health. In the remote Ucayali region, few have access to television or newspapers, but most families do have radios, making a radio campaign the most effective means to reach a broad audience with these vital health education messages. Each of the Spanish-language radio spots, in the voice of an unborn baby speaking to his mother, can be heard below.
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Track 2: Early and Regular Prenatal Care is Essential Track 3: Birth Plans Help Prevent Emergencies Track 4: Iron Supplements to Prevent Anemia Track 5: Breastfeed Immediately After Birth Track 6: Handwashing Prevents Illness Track 7: Breastfeed Exclusively for Six Months |
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